West Trails Bicycle Blog

Change

Change

Bicycles can change the world? Yes! They already have. I’m not kidding. In the US, so many people were smitten by the allure of freedom and self-powered speed that the bicycle offered—even in its early, awkward forms—that they were able to work together as a positive force to get municipalities to pave roads that had previously been rutted dirt tracks,

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Mindset Reset

Mindset Reset

My friend Rob is a genius, but he just doesn’t get it. He can’t imagine paying $2000 for a bike. “My first car cost less than that!” Rob exclaimed. I’m sure he’s not alone in this mindset, but I’m not sure it’s at all logical. Not too many people “need” a $2000+ bike, but not many people “need” a $20,000 car

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